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Helping You Truly Support Families
At BWS Doulas, we know families thrive when they feel supported, not just at home, but in their workplaces, communities, and healthcare systems.
That’s where we come in.
We partner with organizations who want to better care for parents and families, whether that means easing the transition back to work, providing on-the-ground doula support, running classes and groups, or helping you create policies and spaces that actually work for families.
We bring decades of hands-on expertise in birth, postpartum, lactation, maternal mental health, and community care. And just as important, we bring warmth, compassion, and practical solutions you can put into action right away. When families are well-supported, organizations see stronger retention, higher satisfaction, and healthier long-term outcomes.
Stronger Families, Stronger Communities
Employers and partner organizations juggle a lot including recruiting and retaining talent, managing budgets, meeting compliance requirements, driving productivity, and fostering diversity, equity, and inclusion. Amid all of that, maternal and family support can often feel like one more thing to figure out.
The benefits of investing in family support are clear. Companies that offer comprehensive workplace lactation and parental support see employee retention rates soar, up to 94%, compared with the national average of 59%, translating into major cost savings.
Supporting breastfeeding and maternal health also reduces absenteeism, as infants experience fewer illnesses and parents can stay at work with greater peace of mind.
Our Services
Doula Programs
Do you serve a high-need population and want to improve maternal and child health outcomes? Or are you looking to offer a new wellness benefit that truly makes a difference for your employees or clients? Either way, doula support is a powerful solution—and BWS Doulas can help you bring it to life.
Classes & Groups
Evidence-based classes on pregnancy, birth preparation, postpartum recovery, infant sleep, newborn care, lactation support and returning-to-work after parental leave. Classes and workshops are available in-person or virtually, and customizable to fit your needs.
Workplace Consulting
We help employers walk the talk of “family-friendly” workplaces by setting up lactation rooms that are truly functional, auditing policies and practices to better support expecting and new parents, and offering coaching for employees returning from parental leave.
Speaking
Jodi and April bring decades of expertise to their keynotes and workshops. Together, they cover topics like maternal mental health, supporting maternal health in the workplace, and practical strategies for returning-to-work after leave. Their talks offer organizations actionable ways to better support families.
At BWS Doulas, we know that when families feel supported, everyone benefits: parents, children, workplaces, and entire communities. But creating family-friendly policies and programs can feel overwhelming, especially when you’re balancing so many other priorities. That’s where we come in. With decades of combined expertise in maternal and child health, lactation, doula care, and workforce development, we partner with organizations to make family support both simple and impactful. From one-on-one doula care to organization-wide strategy, we help you move beyond good intentions to real outcomes.
Programs that Make a Difference
Our doulas are trained in the midwifery model of care, which means we don’t just show up at birth—we walk with clients from the very beginning. We call this upstream support: preparation, resources, and consistent connection that helps clients feel confident and ready for what’s ahead.
Care That Sees the Whole You
Clients are not a checklist, and support should reflect that. From nutrition and breastfeeding prep to newborn sleep and postpartum recovery, our care is always personalized. With text and phone availability, providing reassurance whenever clients need it.
Confidence Through Every Stage
With BWS Doulas, clients don't just getting a service, but they are gaining a steady partner. Our team brings depth, nuance, and heart to every stage, helping families move through pregnancy, birth, and postpartum with more ease and confidence.
Walk the Walk by Being Truly Family-Friendly
Our Model: Evidence + Wisdom + Intuition
At BWS Doulas, we honor the harmony between science and ancient wisdom passed down for generations. Our approach combines:
We prioritize research-backed information so you can make informed decisions for your family’s health and well-being based off the latest most up-to-date research.
Evidence-Based Practices:
Time-tested traditions and holistic practices enrich our teachings and help nurture mind, body, and spirit.
Ancient & Cultural Wisdom:
You know your baby best. We equip you with knowledge and space to trust and grow your natural instincts to respond to the needs of your child.
Parental Gut Intuition:
This balanced model supports empowered, confident parenting without pressure or fear.
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Meet the Founders
At the heart of BWS Doulas are co-founders April Kline and Dr. Jodi Cunningham, two women deeply committed to walking alongside families through pregnancy, birth, and postpartum with expertise, compassion, and unwavering support.
Together, they bring decades of combined experience, from midwifery and lactation consulting to childbirth education, public health, and academic research. April’s background as a Certified Professional Midwife and IBCLC blends hands-on care with holistic healing practices, while Jodi’s work as an Evidence Based Birth® instructor, birth doula, and health educator makes complex information accessible and empowering for families.
What unites them is a shared vision: to create a doula agency and resource hub that treats every parent as a whole person, not a checklist. Their leadership ensures that every BWS doula is trained to provide nuanced, personalized, and evidence-based support that reflects the heart of their mission: helping families feel prepared, cared for, and confident in their journey into parenthood.
They were very communicative when I first reached out about overnight doula services and found a good match for us, Morgan. She was very helpful for those couple of weeks we used her so we could get some extra rest!
Michelle Hamilton
So thankful for this organization to introduce us to Morgan! Morgan provided my husband and I with so much support through the pregnancy and even after with lactation and postpartum healing.
Emma Taylor
Courtney Gradel was my Doula for my first birth. I wanted to do a natural and unmedicated birth and she gave me all the tools to make sure that happened. Having her there ensured my birth plan was respected, and that my labor progressed in a positive way. I am SO glad I hired her!!
Caroline Schmidt
Feel Prepared for Every Stage of Parenthood
BWS Parent Lab gives you expert-led courses, resources, and ongoing support for pregnancy, birth, and early parenting. Learn at your own pace, connect with trusted professionals, and feel confident every step of the way.
I had a wonderful experience with BWS Doulas!
- Alexandria Hamler
Ready to explore how the BWS Doula Team can work in partnership to support your organization?
Book your free call now and we can help you take the first step on your fully-supported journey!
During this call, you'll have the opportunity to chat with April or Jodi to discuss your needs, ask questions, and learn more about how our doula team and all our other services can fully support you throughout your birth, pregnancy and postpartum journey.